Turn Up the Radio

Radio, such a beautiful medium in which we consume music for our entertainment pleasures in our downtime from life. The enjoyment of sitting there around the radio in a peaceful state of mind listening to the news, shows, and music with our love ones is a feeling like no other, There is no better feeling. Those days are gone, and the word radio in itself will soon become just a placeholder to describe the source in which sound is coming from.

Radio is not dead; it is just getting a make over like any other form of entertainment. Yes, we are no longer sitting around the radio like in the 1930’s, but that is because radio is not playing the music the fans want to hear. Being force to listen to certain songs is a dead art form, now it is more of a we want to hear this and you have to play it relationship between the fans and the radio stations. According to an article on Billboard.com, radio is competing with listener’s iPods now. Listeners now have options to whom they want to hear, when they want to hear them, and for how long.

This phenomenon is even changing what is being considered a song for radio in today’s music industry. Songs that are gaining popularity on sites like Youtube and Soundcloud would normally not be in consideration for airtime, but to keep ratings and sponsors these songs are being force on the commercial radio industry. This is giving more artist a chance to be on radio and giving the fan what they want to hear.

Now with all this going on in the radio world and with more and more people spending more time using their phones for listening devices instead of talking devices, internet radio is the new cash cow. Advertising companies is looking to capitalize on individuals more in the future. With Internet radio looking to make a more personal experience for the listener, advertising companies is looking to ride this wave into the future as told in an article on Forbes.com. If you are not a big fan of advertising ads directed towards you, then you are not going to like what is to come in the future, because they are coming for you and radio is their approach.